The internet long ago succeeded in commoditizing a large number of insurance products. Now a new company, Facilitas, Inc. is attempting to do something similar with consumer banking. The on-line tools now available on-line through Bankswitcher.com help consumers cope with the dread and drudgework associated with switching banks by providing them all the paperwork they need to do so easily, and all in response to a simple questionnaire. While the list of banks for which Bankswitcher has pre-compiled information already available is presently short, it’s certain to grow. Since this tool has the potential to cut both ways, positioning yourself to defend against its threats, and take advantage of its opportunities naturally starts with an assessment. We suggest that you direct your browser to http://www.bankswitcher.com/ and do a little comparison shopping yourself.

Master Chief Banks Here!

While you might not understand who Master Chief refers to — Halo 3 , I’m sure quite a few teenagers and college students do. With video games being a major interest of the younger generation, First Mutual Bank based out of Washington State came out with an idea to attract the attention to the younger generation. By doing this, teenagers would feel comfortable banking at the institution, since the bank shows that they have at least a basic understand the goals and interests of teenagers.

Hopefully, the bank has a full marketing campaign that goes with the signage. Definitely, an idea would be to offer new customers a discount on the purchase of the video game. Teenagers would probably be interested in that type of free gift, than the typical toaster oven that is usually given as the free gift.