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September 20, 2007

Bank switching software
Written by Matt

The internet long ago succeeded in commoditizing a large number of insurance products. Now a new company, Facilitas, Inc. is attempting to do something similar with consumer banking. The on-line tools now available on-line through Bankswitcher.com help consumers cope with the dread and drudgework associated with switching banks by providing them all the paperwork they need to do so easily, and all in response to a simple questionnaire. While the list of banks for which Bankswitcher has pre-compiled information already available is presently short, it’s certain to grow. Since this tool has the potential to cut both ways, positioning yourself to defend against its threats, and take advantage of its opportunities naturally starts with an assessment. We suggest that you direct your browser to http://www.bankswitcher.com/ and do a little comparison shopping yourself.


Categories: marketing

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