While you might not understand who Master Chief refers to — Halo 3 , I’m sure quite a few teenagers and college students do. With video games being a major interest of the younger generation, First Mutual Bank based out of Washington State came out with an idea to attract the attention to the younger generation. By doing this, teenagers would feel comfortable banking at the institution, since the bank shows that they have at least a basic understand the goals and interests of teenagers.
Hopefully, the bank has a full marketing campaign that goes with the signage. Definitely, an idea would be to offer new customers a discount on the purchase of the video game. Teenagers would probably be interested in that type of free gift, than the typical toaster oven that is usually given as the free gift.
Categories: marketing
