With Apple’s iPhone and now recently released iPod Touch, banks need to seriously consider a strategy in regards to mobile devices. While banks start planning and upgrading their their online banking site to be mobile friendly, they need to remember not to ignore their main public site.

The public site already contain quite a bit of important and useful information. That information can be very helpful when a customer is anyway from a computer. Whether they are on travelling for business, vacation or just going down the street to grocery store, they can get information about branch locations/hours and contact information of someone at the bank by just logging on to the bank’s mobile friendly public website. And if your bank is part of an ATM network, customers can use locate near-by fee-friendly ATMs without needing to go out-of-network ATM.